I’m Alexia, the virtual assistant behind apricate & co.
Greetings!!
Ella on the left & Kyah on the right!
After years of working in various 9-5 industries, I became driven by a singular goal: building a business that transforms my passion for helping others into something truly meaningful—an experience that actually excites me beyond the daily office DoorDash order or biweekly paycheck. I thrive on connecting with business owners, learning about their ventures, and helping them grow beyond their limits. It inspires me to continuously learn, refine my expertise, and contribute to an ever-growing community of successful entrepreneurs.
Starting my virtual assistant business has allowed me to do just that; make a meaningful impact by supporting women-empowered businesses on their unique journeys.
Currently based in Alaska, I share my life with my two fluffy dogs, Ella and Kyah, and my husband. We love to travel, explore new cuisines, and cook together, so you might find me working from different corners of the world as we collaborate! No matter where I am, I’m always just a phone call away, ready to help your business reach new heights. I look forward to supporting you in achieving your goals and growing your business!
The Company
mission, goals, & values.
Success takes many forms, and by learning what success means to you and your business I can help you define and achieve it — supporting you through each milestone along the way. At apricate & co., my core values guide everything I do:
Respect: I value the perspectives, needs, and goals of every client, fostering mutual trust and understanding.
Authenticity: I bring my true self to every interaction, fostering genuine connections and aligning my work with my core values.
Reliability: I aim to be dependable and efficient by delivering consistent results. Worry less so you can focus more!
Integrity: I build trusted partnerships with honesty, transparency, and open communication.
Meaning: I focus on lasting impact by supporting growth, success, and client satisfaction through my services.
Utilizing my values, I follow my trusted SSS formula to help clients achieve success: Simplify. Streamline. Scale.
My mission is simple:
$implify your tasks,
$treamline your processes,
$cale your business.
As a committed virtual assistant company, my goal is to help female-empowered businesses grow, I handle the busy work so you can focus on what truly matters—your vision, time, creativity, and big-picture goals. If you're ready to embrace seamless support and lighten your workload, feel free to explore my webpage or reach out—I’m here to help!

Common
FAQs
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Getting started is simple! Just fill out the contact form, and I’ll send you an email with a link to schedule a complimentary 15-30 minute discovery call at your convenience. If you have any questions beforehand, please feel free to reach out and I’ll get back to you within 24 hours.
During our discovery call, we'll discuss your goals, needs, and any questions you may have as we become acquainted. If we’re a great fit and you’d like to move forward, then we’ll begin the onboarding process by signing an agreement, securing payment, and officially kicking off our collaboration!
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While I have a strong passion for working with female-empowered coaches and podcasters, I enjoy supporting businesses and professionals across various industries, applying my diverse skill set and dedication with each client experience.
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Administrative: Google Workspace, Microsoft Office, Kajabi, Udemy, Thinkific
CRM & Project Management: Trello, Asana, Dubsado, Slack, Notion, Clickup
Social Media: Later, Planoly, Canva, Capcut, ConvertKit, Tailwind, Mailchimp, Flodesk,
Social Platforms: Pinterest, TikTok, Instagram, Facebook,